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2017 Colorado Classic

2017 Colorado Classic

We can’t wait until next year. Thank you to our amazing teams that killed it, and a special shout out to Jelly Belly Cycling p/b Maxxis who took a stage win in Stage 3, and took the second step on...
Rudy Project PSA: Safe Eclipse Viewing

Rudy Project PSA: Safe Eclipse Viewing

The eclipse is coming. On August 21, the continental United States will witness a total eclipse for the first time in 38 years. This celestial phenomenon occurs when the sun is blocked by the moon, and...
Rudy Project Pro Cycling Teams Fight Hard During the Final Days of the Tour de France

Rudy Project Pro Cycling Teams Fight Hard During the Final Days of the Tour de France

The 2017 Tour de France reminded riders that it’s one of the toughest endurance challenges in cycling or any sport.   DENVER CO — As the Official Sunglass and Helmet of Team Bahrain-Merida,...
Ride Tahoe with Pro Cyclists and Win a Custom Pair of Rudy Project Sunglasses at Stetina’s Sierra Prospect Ride

Ride Tahoe with Pro Cyclists and Win a Custom Pair of Rudy Project Sunglasses at Stetina’s Sierra Prospect Ride

Rudy Project North America, crafter of Italian made sunglasses, helmets, gear, and prescription eyewear solutions has signed on as the Official Eyewear and Helmet of the new Stetina’s Sierra Prospect...
Rudy Project Eyewear Expanding Across America into Select  Trek Bicycle Dealer Locations

Rudy Project Eyewear Expanding Across America into Select Trek Bicycle Dealer Locations

Trek-Segafredo works together during the 2017 Tour de France. Photo: @Bettiniphoto Exclusive Trek-Segafredo Tralyx and Spinhawk Designs Available Rudy Project North America is partnering with Trek Bicycle,...
Rudy Project Helmets Rank Second in  DATEV Challenge Roth Helmet Count

Rudy Project Helmets Rank Second in DATEV Challenge Roth Helmet Count

The tri industry’s first-ever Europe-centric indicator of purchasing patterns among consumers in triathlon shows solid foothold for the innovative Italian company   Rudy Project, Italian crafters...
Wing57 Aero Helmet the Choice of National Team Time Trial Champs and Second-Fastest Female Cyclist in the Nation

Wing57 Aero Helmet the Choice of National Team Time Trial Champs and Second-Fastest Female Cyclist in the Nation

Lauren Stephens and Jelly Belly p/b Maxxis Stay Fast and Protected in Rudy Project’s Most Popular Aero/TT Lid The Wing57 aero/TT helmet from Rudy Project has been on a number of national podiums lately....
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News Review – June 16, 2017

News Review – June 16, 2017

An epic news review from an epic few months! Welcome back to the news desk of Rudy Project, your go-to spot for the latest product and athlete happenings.     NEW LOGO – Over 3 decades of...
New Rudy Project Logo Unveiled

New Rudy Project Logo Unveiled

New Logo Signals Renewed Investment in Technology and Product Development for the Italian Eyewear, Prescription, Helmet, and Sports Gear Leader The new Rudy Project logo on the Boost 01 Pro. Credit: Bettini...
2017 Giro d’Italia Marks Beginning of Successful Grand Tour Season for Rudy Project

2017 Giro d’Italia Marks Beginning of Successful Grand Tour Season for Rudy Project

Team Bahrain-Merida conquers historic podium and a stage win with Vincenzo Nibali, impressive performance by all the Rudy Project teams. Vincenzo Nibali of Team Bahrain-Merida. Photo: Bettini Photo The...
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