New Rudy Project Lifestyle Eyewear for 2012: Rob 2.0

Ultra-lightweight shades with two-tone style is the perfect all around sunglass

DENVER, COSunglasses so lightweight, you barely know they’re there.  Weighing just under 0.78 ounces, ROB 2.0 is Rudy Project’s newest edition to the casual line.  These shades are sure to make heads turn with their stylish colors and multilaser lenses.

Rudy Project’s ROB 2.0 shades are ideal for a day on the beach or out on a boat, in the country or in the city, or just about anything leisure.  In fact they will be Rudy Project’s “go to” frame for most sponsored athletes.


“For the person who isn’t afraid to get noticed and sport two-tone fluorescent, in-your-face colors, ROB 2.0 is the perfect sunglass choice,” proclaimed Paul Craig, President and Co-Founder of Rudy Project North America.  “And for those who love these shades, but want a more subtle look, they also come in basic colors, ” he added.

Seen in the picture to the left is the ROB 2.0 in Blue Lime with smoke black lens.  Additional colors include Brown Orange with brown lens, Crystal with multilaser green lens, Frozen Crystal with multilaser red lens, Demi Turtle with brown lens, and Black Gloss with either smoke black lens or Polar3FX™ grey laser lens.


The MultiLaser lenses have been developed according to a special process that applies an extremely thin mirror coating on the surface of the lens, improving its resistance and giving this eyewear a truly glamorous appeal.


Light, comfortable, practical and stylish, ROB 2.0 makes for a fresh, rugged and trendy look.  A restyling of the Rob model, one of Rudy Project’s greatest successes, the name ROB 2.0 itself highlights the newly developed lines and materials that place this new version in a class of its own.  This sunglass was designed to fit basically every face – it’s a timeless classic design that will be in Rudy Project’s collections for many years to come.


And for those with vision correction needs, ROB 2.0 raises the bar in the sunglass arena with its highly refined RX option and broad parameters, allowing even the most visually challenged to enjoy the benefits of style, comfort and perfect vision.


Made in Italy, the ROB 2.0 has a techno geometric design and includes both a hard and soft case to help you protect your stylish shades at all times. And as always the new line has a lifetime Replacement Lens Guarantee whereby if you scratch ‘em for any reason, we replace them for a nominal S/H fee.  Go Play!

About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy, Rudy Project has been distributed throughout North America since 1998.  Rudy Project is known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world.  In addition to Rudy Project’s unparalleled customer service standards, its products are always on the cutting edge of technological innovations, using two superior lens technologies: RP Optics™ and ImpactX™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.  Learn more about Rudy Project at

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