Important international promotional activities for Rudy Project, the famous Italian manufacturer of technically cool eyewear.

On the occasion of the Grand Prix of Formula 1 at Sepang (Malaysia - March 19 to 21), SIC (Sepang International Circuit), of which Rudy Project has been the official supplier for over 2 years, staged its big Road Show.

This is a series of 6 promotional events in the most important shopping centers in Malaysia at Kuala Lumpur, Johor Baru, Melaka, Ipoh and Penang where visitors could test the complete Rudy Project range, buy tickets for the GP F1 and participate in various initiatives related to the world of automobile racing. All with the support of famous DJs and entertainers.

"From the middle of February until March 21, the day of the Grand Prix, every week end, we toured all over Malaysia so as to be able to explain directly to the consumers the effective advantages of our products and understand what the market effectively shows a preference for" - says John Ho – President of Rudy Project Malaysia.

"It is always a pleasure and highly gratifying to see how people, initially attracted by the design of the Rudy sunglasses, after hearing all the advantages of products with interchangeable lenses and adjustable temples, go straight to our distributors everywhere in Malaysia and Brunei to buy them. From Ketyum™ to Rydon™ to Kabrio™ the range is so vast and competitive that it is practically impossible not to find the right pair for everyone – continues Mr. Ho.

Azlan Akil - Manager of promotions and advertising for the Sepang Course also declares his enthusiasm for the collaboration with Rudy Project - "everywhere we go with the Roadshow I was able to see the growth of popularity of the Rudy Project brand name on the Malaysian market, and this is a result that gives us great pleasure.

From March 19 to 21, the entire Rudy Project Malaysia Team will go directly to the Sepang race track to provide technical support to the race marshalls during the Grand Prix.

In this way they can test the different lenses of the RP Optics™ program to find the most suitable for their needs and acquire authoritative opinions for developing new products.

After these events, also in collaboration with Sepang, Rudy Project Malaysia is now planning a series of promotions for the races of the Japan GT Series followed by the motorcycle GP.

http://www.malaysiangp.com.my