For the third year in a row, triathlon legend Chris McCormack has won Ironman Australia, one of the world`s best-known triathlon events - and he did it wearing Rudy Project Technically Cool Eyewear.

This stunning victory was magnified by the fact that Athletes wearing the famous Italian manufacturer’s Rudy Project eyewear won 4th, 5th, 7th, 8th, 9th and 10th places.

Belinda Granger`s spectacular performance in the women’s event ensured an incredible 2nd place for Rudy Project, and Kate Major was third.

Greg Rule, president of Rudy Project Australia, told us, "I can assure you - and I’m not kidding - that at least 50% of the 1.600 competitors at Ironman Australia`s starting line were wearing Rudy Project Technically Cool Eyewear - a fantastic sight!"

Ironman Australia is the only Australian qualifying event for the prestigious Ironman Triathlon World Championships in Kona, Hawaii.

"We had a stand at the event`s Expo where the public could try our range of technical and fashion eyewear, and that, too, was a runaway success. For three days, we were literally inundated with enquiries and we picked up some invaluable tips from competitors and enthusiasts," Rule concluded.

It`s a fact that Rudy Project sunglasses have dominated the world triathlon scene for over three years.

Thanks to Rudy Australia`s and Rudy America`s support, over 2,000 of the world`s top triathlon contestants are Rudy Project athletes.

To name just a few: Michellie Jones, Chris McCormack, Peter Robertson, Craig Walton, Simon Thompson, Belinda Granger, Luke Bell, Barb Lindquist, Joanna Zeiger, Becky Gibbs, Siri Lindley, Laura Reback, Matt Reed, Paul Amey, Spencer Smith, Normann Stadler, Lucia Kühner, Nina Kraft, Rasmus Henning, Kathleen Smet.
Rudy Project is also an official supplier to the U.S. Triathlon Federation (www.usatriathlon.org) and the Canadian Triathlon Federation (www.triathloncanada.com), and it is the official eyewear for Ironman Australia (www.ironmanoz.com), Noosa Triathlon (www.noosatri.com.au).