Rudy Project, one of the leading Italian makers of athletic eyewear with outlets in over 80 countries, recently carried out important activities of promotion and marketing on the main Asian and Japanese markets and participated in the most important Fairs in the eyewear sector. A significant agreement was reached for the opening of Rudy Project Korea and Rudy Project Indonesia where it will operate with its own offices through a tested team of local experts. These two new countries are added to the already well-established Rudy Project Japan (www.rudyproject-japan.com), Rudy Project Philippines (www.rudyproject.com.ph), Rudy Project Malaysia (www.rudyproject.com.my), Rudy Project Singapore & China (www.rudyproject.com.sg). “We are very happy to be able to work with a company that we know will be a winner in the field of Sports and Eyewear here in Korea” - says Alex Junyung Choi – Managing Director Rudy Project Korea. “I am sure that thanks to the opening of our one-brand store in Jakarta, the incessant presence of all the most prestigious Pro Shops at the Indonesian Golf Club and the growing enthusiasm we all have for Rudy Project, we will soon be an important alternative to many of our competitors in the sector of sports eyewear” says Julita Saragih M. – General Manager Rudy Project Indonesia.

In addition to these two important events we want to stress the success obtained, in spite of the fact that the International economic situation is not very good, at the recent Eyewear Fair in New York Vision Expo (March 21/24) and at the Eyewear Fair in Birmingham Optrafair (April 12/14). “Thanks to a massive advertising campaign on the main media of the eyewear sector such as 20/20, Vision Monday, etc. and our program RX for sports eyewear, we have obtained incredible results” these are the words of Paul Craig – Chairman of Rudy Project North America – evidently satisfied for the way things are going particularly well for Rudy on the U.S. markets. “We are – the new boy in town – but if first impressions are what count, I can assure you that you will be hearing a lot about Rudy Project very soon on the eyewear market in England. After 5 years of constant activity with many sales increases, we have decided to focus on the exceptional RX collection that Rudy has developed to conquer the eyewear sector in our niche target. Here at the Fair the interest was extremely positive and this makes us very hopeful” - says Phil Griffiths, manager of Rudy Project England.