Enormous satisfaction for Rudy Project, producer of sports eyewear, on account of the extraordinary results obtained by its athletes after the five races valid for the World Cup title in professional bicycling. “We are literally mowing down the whole field in the sector of sports eyewear when it comes to the world of bicycling. Van Petegem, Bettini, Boogerd, Casagrande, Tafi all started the season in excellent shape ensuring high visibility for the team on all the international media. We are leading the World Cup with Van Petegem, we are first in the UCI world classification with Zabel, we have won 3 classics out of 5: Milan-Sanremo, Tour des Flandres and Paris-Roubaix without counting placements. On all 5 world cup races, in the first 10 places at least three contestants wore Rudy glasses“ – this is the comment of the Chairman of Rudy Project Cristiano Barbazza. For Rudy Project relations with the athletes have always been an essential aspect for the development of the products. Ergonomics, lens colors, technical solutions and materials have always been tested and developed by the Design Dept. in line with the needs expressed by the Professional Athletes. This is the real meaning of “Technically Cool Eyewear”. The work of Rudy Project in all the UCI races is impressive. “Right now we have 2 people following all the World Cup races and the grand tours, guaranteeing full service at all times to all the Teams.“ - Ivan Parolin, promoter of Rudy tells us - “It is not enough for us to prepare and deliver the material to the Athletes. We have to stay in touch with them all the time, understand what they need and how their minds work.

Here is an example. Two days before the Paris-Roubaix, with the Quick Step Team, we went out to try the route on the famous cobblestones of the forest of Arenberg. In the morning I have prepared a special set of lenses treated with a Japanese liquid used in aeronautics that is absolutely top secret. Only 5 members of the Quick Step team out of 8 had the special lenses. After 4 hours of training in the amid dust and sweat, the lenses of those 5 were absolutely clean! The word got around and the day of the race, in the morning, everybody wanted the Rudy Project glasses with the... magic lenses! Our Van was charged by journalists and athletes. Halfway through the Paris/Roubaix race I had promised the favorites that we would change their glasses during the race if they needed clean lenses. They didn’t: all of them were satisfied with the Rudy Project product. At the end Van Petegem won the Paris/Roubaix and you can see from the photographs that the lenses of his glasses were perfectly clean after over the 6 hours of the race! Now we hope to perfect this treatment so as to be able to offer it to all the Rudy Project clients in the shortest possible time.”