It all started in 2000 at the MIC - Millennium International Convention – and since then this event has become one of the fundamental elements for the growth of Rudy Project.

The famous Italian Technically Cool Eyewear Company, Rudy Project, organized another meeting at the end of July in Treviso, with all its distributors and branches throughout the World, for the presentation of the 2004 Collection.

At the conference hall of the Hotel Relais Monaco, as many as 80 Distributors of over 70 different countries attended!

"We are particularly proud and satisfied with our clients, with whom we have a relationship that goes beyond mere business" - says Rudy Barbazza – founder and spiritual leader of Rudy Project.

"Countries like Australia, the U.S., the Philippines, Israel, Korea, Singapore, Brazil, New Zealand, Japan, Malaysia, Indonesia and Europe never miss this important appointment, and we do our best to welcome them to our fantastic Country in a way they will never forget"

For 3 days the meeting discussed products, future strategies, sales, problems, etc. etc. and then, in line with the company motto WE WORK HARD BUT WE PLAY HARDER, in the evening business was forgotten for an enjoyable dinner and a few carefree hours of music, cabaret and other entertainment.

At the end of the International session, the Meeting was extended for a day to leave room for the Italian sales force with over 25 Agents from all over the country.

"We know very well that without enthusiasm and a motivated Team a Company cannot grow" says Cristiano Barbazza – Chairman of Rudy – and it is with these principles in mind that we collaborate and interact every day with our Distributors.

For this reason, in addition to the M.I.C. (Millennium International Meeting) every year we hold the R.O.C.K. (Rudy Operational Conference Kick Off). This is an annual meeting of our Top Distributors that takes place in a different Country every year so as to help all of us to understand the different cultures and relative problems. We have already held meetings in San Clemente/California as guests of Rudy Project USA, in Manila/Philippines as guest of Rudy Phils and this year we are planning on Rio de Janeiro in Brazil.

Thanks to the MIC and the ROCK we have succeeded in creating a synergism among the different countries and it is incredible to see the flow of information and ideas.