April 14, 2017



The season is heating up and so is Rudy Project! We’ve had races left and right, along with a bunch of podium finishes, and we can’t wait for the weather in North America to get even nicer so we can hit the trails, roads, and everything else that needs exploring. So cue up your cappuccino, and read on for the latest.


Heather Jackson Rx

Heather Jackson in her Rx Spinhawk eyewear

See the finish line clearly with Rudy Project’s Sport Prescription/Rx. Exclusive ImpactRX Photochromic, multilaser, Polar3FX Polarized RX, even clear lenses, we can do it all. Make swapping out glasses and sunnies a thing of the past with your sport prescription. Contact a local Rudy Project optical dealer today, or check out our Rxes online. Plus, we have a brand new chat interface on our E-Rudy.com website to handle all of your customer service questions in real time.


Rudy Project Tralyx Shooting Kit

Their [Rudy Project’s] reputation is well-deserved.” – Police Mag

Sleek and unique – the ultralight and ultra adjustable Tralyx comes in a new performance kit with a matte black frame and three interchangeable lenses including the versatile ImpactX Racing Red photochromic lens that makes targets pop. Read the full review here.


BOOST 01 – Featured in Triathlete Magazine’s 2017 Buying Guide

Boost 01

In stock, and ready to roll, the Boost 01 is the best of both worlds where road meets aero. Mix and match all the colors for your kit, and get all the benefits of an aerodynamically engineered helmet with the ventilation and fit of a road helmet. With our newly adjustable retention system and two different sets of vent plugs, you can make this helmet all your own. See it in Triathlete Magazine’s 2017 Buyer’s Guide.




Andy Potts at Oceanside 70.3 in 2011

Vintage Andy Potts at Oceanside 70.3 in 2011

The unofficial official start to the North American tri season kicked off this weekend with Ironman Oceanside 70.3. Heather Jackson (USA) just missed the podium and placed 4th, 30 seconds behind Heather Wurtele (CAN), followed closely by Jennifer Spieldenner (USA) and Jackie Hering (USA). Andy Potts (USA) and Joe Gambles (AUS) both had excellent showings with 5th and 8th respectively. You can see images of athletes on the bike here, where Dan Empfield of Slowtwitch cast an eye over their bike positions.

Other Rudy Project Racing Around the World:

Sarah Piampiano (USA) took 4th at Ironman 70.3 China in Liuzhou. Stephen Kilshaw (CAN) and Matt Russel (USA) took 4th and 5th respectively at Ironman 70.3 Galveston, with female athletes Kelly Williamson, Kelly Fillnow, and Heather Leiggi stacking up in 7th, 8th, and 9th at the same race.

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#timetrialtuesday caught mid-snack during last weekend's @ironmantri #IM703Liuzhou 😜😋#alwayseating #cervelo #p5x #personalbest #simplyfaster #rudyproject #liuzhou #china #seetheworld #triathlon #ironman #racing

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Megan Wallin-Brockway (@meganwallin13) is a professional beach volleyball player living in Sarasota, FL who competes around the globe. She is an incredible advocate for the sport, and routinely hosts youth beach volleyball camps to get young people involved in the sport. Her goal each year is to give away 10 camp scholarships to kids so they can attend a summer beach volleyball camp. This season she’s competing in her Tralyx SX:

I love the material the Tralyx  sunglasses are made out of. The flexibility and combined comfort in wearing the glasses helps me while playing. I am constantly jumping up and down and the glasses stay secure on my face. In wearing glasses all day combined with the hot sun I use to get headaches. I truly feel that the light weight frames and rubber like material prevent me from getting headaches. The Tralyx are my favorite glasses!” 



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@jasperstuyven bouncing over the cobbles. Full report in link in bio with team reactions. 📷 @bettiniphoto

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Team Trek-Segafredo made a good showing with Jasper Stuyven finishing just short of the podium in 4th at the storied race, with teammates Edward Theuns and John Degenkolb taking 8th and 10th respectively. For a full review, check out CyclingNews.com and their video of the sprint finish in the famous velodrome.

Joe Martin Stage Race

Photo Credit: Jonathan Devich EPIC Images

Photo Credit: Jonathan Devich EPIC Images

Stateside cycling kicked off in full force, with Canadian-based Team H&R Block putting in a solid weekend in Arkansas at the Joe Martin Stage Race, while Team TIBCO-Silicon Valley Bank Captain Lauren Stephens took 2nd in the women’s general classification, followed closely by Visit Dallas DNA Cycling‘s Claire Rose on the podium. You can read Matt Staples’ (H&R Block) race recap below, and then check out the awesome photo gallery from Team TIBCO.


Joe Martin Stage Race - Photo Credit: Stirl and Rae Photo

Joe Martin Stage Race – Photo Credit: Stirl and Rae Photo

Read the Joe Martin Stage Race recap by Matt Staples.



There’s still snow on the ground in Alaska, which is where USST athlete Jessie Diggins shines. She sprinted to a major win in the L.L. Bean US Cross Country Championships (her 7TH national title!). Fellow Rudy Project Athletes Kikkan Randall and Erika Flowers joined her on the podium. Sorry guys, you can’t get Diggins’ custom Genetyk sunglasses with American flag detailing, but you can get our pink Tralyx with ImpactX photochromic lenses.

Photo Credit: Tom Kelly

Photo Credit: Tom Kelly



Jasmin Bambur took gold in the US Adaptive Championships in Mammoth, CA this season, taking 1st in the Grand Slalom and 2nd in the Slalom. A Paralympian and the first Serbian athlete to participate in the Paralympic Games in 2010, Jasmin shreds harder on his mono ski than most of us on a good day. Throughout his recovery from his spinal cord injury that left him a paraplegic, Jasmin was inspired by another Paralympic gold medalist to explore what was possible, and found skiing after a trip to Breckenridge, CO.

Jasmin Bambur - takes gold 2

“I immediately fell in love with skiing because there were no more wheelchairs, and I was completely free, and I was able to do everything I was doing before. You can jump; you can stop; you don’t need help from other people,” – Jasmin Bambur


Rudy Project is the #1 Helmet Worn in Kona, 6 Years Running, thanks to our stellar athletes that trust and rely on our gear. On the road to Kona, Heather Jackson (@hjacksonracing) stars in a new mini doc from HerbaLife24.




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Anything that gets your blood racing is probably worth doing! @avpbeach @c3fit_usa @c3fit_jp @xsnation @rudyprojectna photo: @maliengin amazing sports photographer! #beachvolleyball

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"L'appetito vien mangiando"… 😋🍽🏅 thanks #lahti2017 📸NordicFocus

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At Coyote events, it's a tradition to wear the hat. First and last place male/female runners must don the sacred Coyote propeller hat and pass it off if you get passed (leaders) or pass it to last as you move up. The 68-mile Backbone Trail is so sweet snuggled amongst 13-million people. And, after the recent monsoons, really green and HOT! Shout out to Coyote Cohorts and the SoCal dirt bag runners. Giddyup, it was a joy to get a little too much sun, fun and run! Photo: @howiesternphoto

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I'm glad I saw @coachjenrulon crushing it out at #im703texas on Sunday! . #cycling #cyclingshots @rulonracing #cervelo #simplyfaster #hedwheels #rudyprojectna @rudyprojectna #ironmantri #triathlon #swimbikerun #imtx703 #im703tx #women_on_bikes #pro_triathletes #3athlonlife #tri365 #bikingrepost #probiketool #pedalnorth_images

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From a 400m sprinter to finishing my first #70point3 🙌 🏊‍♀️🚴🏼‍♀️🏃🏼‍♀️I'm so thankful for the OVERWHELMING support from my friends and family yesterday, I could NOT be more thankful for all of you being out on the course with me!!! #ironmanflorida703 was by far one of the most amazing and rewarding experiences of my life. I went into the race with VERY little training and not a lot of confidence but I knew it was just a pre-season training race so I did my best to enjoy the experience and try to feel strong the whole race. 70.3 miles at any pace is quite the mental battle, but aside from some gastrointestinal issues (I don't think I can EVER eat another gel again) and hip flexor/glutes cramping I felt great the whole race and I only lost one toenail!!! I held back a LOT because I didn't know how my body would react and I struggled a lot with nutrition but regardless I was very shocked by how good I felt. I might have to do one more half just to actually race it and see what my body is capable of now that I'm not so terrified of the distance, but I will say I'm VERY excited for my Olympic and sprints coming up because that distance will FINALLY feel short to me which was my ultimate goal! Thanks @owenshot for getting me strong enough to do this race in such a short time (but not injuring me) which I know is a tough balance! I'm ready for a strong year of racing 💪 #ironmanflorida703 #triathlete #ifinished #rudyprojectna #trigirl #coachowen #hainescity

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Check-out @DeBrabantsePijl REPORT with the winner @sonnycolbrelli's quote on #BAHRAINMERIDA website 📝 Teambahrainmerida.com Credits #bettiniphoto #brabantsepijl #flanderclassic #procycling #meridabikes #rudyproject #sportful #sidisport #bahrain🇧🇭

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Difficult in the race 1 P7 but i already try do the best,now full concentration for the race 2 tomorrow 📸 Pic by @kawasakimsia #kawasakiManualTech #kyt #rextor #rstaichi #alpinestars #rudyproject #ronitadigitalprinting #team33

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