News Review – June 16, 2017

An epic news review from an epic few months! Welcome back to the news desk of Rudy Project, your go-to spot for the latest product and athlete happenings.

 Rudy-NewsReview-HEADER-JUNE 2017


NEW LOGO – Over 3 decades of history

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You may have noticed that Rudy Project’s logo got an update. It’s new, modern, sleek; everything that embodies the Rudy Project brand. It’s not a huge departure from where we started in in 1985 (see the timeline below) but we’ve evolved to make you better, faster, and stronger.

The evolution of the Rudy Project logo.

The evolution of the Rudy Project logo.

Get your own classic piece of Rudy Project heritage with the Rydon, available with prescription adapters and over 30 lens choices.


BOOST 01 – Road Meets Aero Meets… Gravel?

Read more about the latest and greatest from Rudy Project: the Boost 01. We’ve seen this sleek road-aero lid in the most unlikely of places (cyclocross race???) and on the heads of some of the fastest tri and road athletes out there. Writer and pro reviewer Greg Kaplan put the Boost 01 through its paces on what turned out to be a not-so-easy gravel grinder. Read the full review.

Greg Kaplan



When athletes speak, we listen. We’ve had reports of some visors that are less than secure in the Wing57 aero/TT helmet, so we’ve introduced a new flip up visor design, aimed at making the helmet faster through T1 and making the visor more secure. Learn more about the design, and if you’re a Wing57 owner who hasn’t gotten a new visor, read on to find out how to claim your free visor.

Wing57 Rudy Project Visit Dallas DNA

The new Wing57 visor on a rider from Team Visit Dallas DNA – Photo by Dan Munson


AIRGRIP – Shark Tooth Sharp Optics



Say that title 5 times fast. The Airgrip, the sunglass design inspired by a photo from our very own Jordan Rosen, was featured in Outside Magazine’s Summer 2017 Buyer’s Guide. From the review: “shark-tooth-sharp optics, slay glare, and make the water’s surface disappear—hello, marine life.” Read the full review.


RACEMASTER – Peloton Magazine’s Blinging Best


Come si dice “helmet” in italiano? The Italian word for helmet is ‘casco’ or ‘caschi’ (plural). Peloton Magazine loved the blinging gold Rudy Project Racemaster and featured it in Issue 67, The Italian Issue, of their storied publication. Read here.




The 100th Giro d’Italia

Team Bahrain-Merida. Credit: Bettini Photo

Team Bahrain-Merida. Credit: Bettini Photo

The 100th Giro d’Italia was filled with epic stage wins, death-defying descents, and grueling climbs. Read on to find out how all teams Rudy Project faired! Read more.



Super fun to be out running with 5,000+ women today to support breast cancer research!! 💐🏃🏼‍♀️💗🎀#akrunforwomen2017 #happyfeet #noglide @llbean 📷 @toddlistphotography

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A lack of snow doesn’t slow down Kikkan Randal. She just took took first place in the 25th annual Alaska Run for Women road race, held over Anchorage streets and bike trails in the first weekend of June.


Ironman Asia Pacific Championships

What a weekend! Rudy Project athletes @josh_amberger @joegambles @sara_stan_crowley @spiampiano dominated the podium at #IMcairns and @hjacksonracing and @mattchrabot took 2nd at #imboulder! Congrats as well to @david_dellow and Kelly Williamson coming in top 5! #Weekendforchampions #podiumfinish #ironman #rudyworld #Repost @sarah_stan_crowley ・・・ So stoked to win the @ironmanasiapac #imcairns championship in sub 9. I've been coming here for years and just love it. Wrapped for @camwatt_trisutto and @josh_amberger for making it the double. Big thanks to all the people that have contributed – cheers @koruptvision and @austrimag for the click. . . #rudyproject #imcairns #trilife #triatlon #ironman #ironmantraining #scody #cepcompression #irideenve #envecomposites #cervelo #deloitte #triathlontraining #swimbikerun #trigirl #endurasportsnutrition

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It was a Rudy-studded podium at Ironman Cairns with athletes Josh Amberger and Sara Stan Crowley taking the top spot, and amazing runner up performances by Sarah Piampiano and Joe Gambles. Amazing performances all around!


Ironman Boulder

JacksonBike3_4Close cropped and credited

Cool heads prevailed at the heat-stricken Ironman Boulder, where Heather Jackson and Boulder-local Matt Chrabot each took second.

IM 70.3 Switzerland

reudi wild switzerland

Reudi Wild came triumphantly down the chute in Switzerland to claim the 70.3 title after a stellar split on the bike.




Rudy Project is proud to announce a partnership with Swedish Challenger Artemis Racing ahead of the 35th America’s Cup taking place this summer. As an official supporter and provider of eyewear, Rudy Project will supply Artemis Racing with top of the line sailing sunglasses. During training sessions and competitions the Artemis Racing crew will wear a special edition of the Airgrip Sailing Sunglasses customized with the blue and yellow team colors. The Airgrip’s wraparound geometry ensures superior comfort and the cutting edge Polar3FX lenses eliminate glare while providing enhanced contrast and accurate color perception. The Airgrip also includes soft polymer Peripheral Shields, removable side inserts which guarantee protection from wind, water and other atmospheric elements. Rudy Project has also developed a special edition of the Spinhawk lifestyle sunglasses with the team’s colors and logo for onshore wear.



Known as THE most popular ultra run in the United States, the Western States 100 starts next weekend on June 24, and the route takes runners from Squaw Valley, CA, to Auburn, CA with over 18,000 feet in vertical gain. Rudy Project athlete Jeff Browning is a favorite to win, and we want to wish him good luck! Read the race preview from I Run Far.

Mile90_Browning_FreeState2016-1 resized and credited


The Unsung Domestique

Colavita Bianchi Gila credited

Behind the yellow jerseys and podiums are hard working team members with their own roles, none more important than that of the domestique. Team Colavita-Bianchi rider Amber Pierce was recently profiled in Cycling News, and she has a long career of advocating for women in the sport and bike-friendly communities. Read the full article.



DSC_6042 copy

The route and stages were just announced for the Colorado Classic and we can’t wait until August. Men’s and women’s races will be televised, and the lap-oriented layout is combined with what promises to be an entertaining music and food festival. Read more.



Kokopelli 100 graphic

Founded by Mark Jensen (the collegiate runner/entrepreneur/Ironman who started the nutrition company Glukos), the Kokopelli 100 promises to be one tough race. In order to win the $50,000 purse, it’s estimated that men and women competing will need to keep their average speed between 18-20 miles per hour for the duration of the race while climbing and descending Moab’s iconic Kokopelli trail. There are only 500 slots available, and some of the best names in the world are coming to compete. Read more about the race on the website here. For a limited time, Rudy Project readers can enter the code “rudy50” at registration checkout to get 50% off the registration fee. Register today, and become a part of American mountain bike history!


Wear Your Helmets, Kids

Brand ambassador Ashley crashed at IM Texas in her Wing57 that she had owned for three weeks. She took to Instagram to tell her audience why replacing your helmet after a crash is important, nay, necessary.

My knees are scraped up, my clavicle is broken, my bike is scuffed up but my head and face don't have a scratch! I may not be able to ride for a little while but I will live to see another day thanks to my @rudyprojectna helmet. Had I been wearing my typical helmet my cheek bone would have been smashed on the asphalt. I was wearing the Wings helmet and the visor. I can feel they are bruised but that's it! . Did you know helmets are made to take ONE HIT! I just got this Rudy helmet 3 weeks ago. 3 weeks!! It did its job. Now time for a new one. Do I really just throw it away?!? Yes!!! Even if you don't SEE the damage on your helmet…you NEED a new one. Don't put your life in jeopardy just because you don't want to buy a new one. . Rudy project has the Best Helmet Warranty and Crash Replacement Program on the Planet. They are also offering my followers a 30% discount! Just enter code "ba-fitfam" at checkout. The link is in my bio. SAFE and happy riding 🚴🏼‍♀️

A post shared by Ashley Paulson (@ashkickn1) on

Rudy Project PSA – your helmet is one use only. If you crash in it, even if there’s no visible damage, you need to replace it. Luckily, Rudy Project North America offers a Crash Replacement Guarantee, where we’ll get you a new helmet for 55% off, up to 6 years after the purchase of your original helmet. If you have a crashed helmet, call our Customer Service at 888.860.7594 ext 2, and we’ll take care of you.





What goes up… @jessiediggins #crustcruise #brokentop @usskiteam @llbean @craftusa

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Torey gritting his teeth and going for it last weekend at the Folsom Crit. #h24cycling

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"Gyönyörű ez a csúcs és végtelenül hálás vagyok, hogy itt lehettem – annyi élménnyel és tapasztalattal gazdagodtam, mind szakmailag, mind emberileg, hogy bőven van miből táplálkoznom." #suhajdaszilard #everest2017 #everest #everestexpedicio #kleindavid #aletezeshataran #himalaya #hegymaszas #mountaineering #mik #instahun #nepal #instanepal #nature #outdoor #travel #travelgram

A post shared by Magyar Everest Expedíció 2017. (@magyar_everest_expedicio) on

Meanwhile in Colorado our youngest rider @katieclousee raced solo at the Superior Morgul Women's Pro1/2 and took the #W at the criterium 👊🏻 #RideFightWin #itsourdna #dallasBIG #orbeawomen This photo is from #danapointgrandprix when she got a #callup shot by @dmunsonphoto

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Like the skin suit? 👍👎? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Francesca Lollobrigida of Italy competes in the Ladies 500m during World All-round Speed Skating Championships at Viking Skipet Hamar Olympic Hall on March 4, 2017 in Hamar, Norway. (Photo by Joosep Martinson – ISU/ISU via Getty Images) . . . . . . #Allround #Sprint #Olympic #Oval #IceRink #Skating #OlympicSkating #IceSkating #sport #skater #athlete #sports #lovesports #race #competition #longtrack #SportsPhotography #SpeedSkating #ShortTrack #WorldSpeed #WorldShortTrack #extremesports #sportphotography

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Zone 2 Brick. #trilife #tri365 #triathlon #tricommunity #triathlete #triathlontraining #thisistriathlon #triathlongram #triathlonlife #triandkeepup #triathlonlifestyle #swimbikerun #brick #bngtri #bngendurance #teambng #blackandwhitephotography #nola #nolalife #run #runnola #runwithease #thetrihood #3athlonlife #triathletelife #hokaoneone #rudyproject #garminfitness #garmin #garmin935tribundle

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Sunny evening… in Cannondale colors. 😎👌 #rudyproject #fotonyk #rudyprojectsunglasses #cannondalecolor #cannondalegreen #photochromic i❤#italydesign #sunglasses #bikingglasses #cannondale #scalpelcarbonteam #cannondalefans #cyclinglove #cycling #cyclisme #ciclismo #mtblife #cyclingpics #cyclinglife #cyclingwear #lifebehindbars #cyclingglasses #mountainbiking #mtb #mtbxc

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Team CCN pb TLTF's Dustin Hebson sprinting to Gold in the 100m Dash in Tampa last weekend. See him this weekend in the ATL. #inlinewheels #speedskating #speedsuit #sprint #inlinespeedskating #skating #usarollersports #usars

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