News Review – February 16, 2018


Happy February and Happy President’s Day Weekend to all of our readers! Step into our (virtual) oval office and have a good read, it’s a good one this month. 2018 has gotten off to an epic start, and we’re already off and running.

Rudy-NewsReview-Header - Feb 2018

Welcome to the family, Ben!

Ben Kanute, Championship Triathlete. Photo:

Ben Kanute, Championship Triathlete. Photo:

Remember the name. Ben Kanute is one of the hardest working athletes out there, and he made his mark last year when he took second place at the IRONMAN 70.3 World Championship. He’s focused, and he’s here to win big, no matter what length triathlon gets thrown at him. Endurance blog did an indepth look at what drives him, and how he wants to make his mark on the sport. Read it here…

Ben’s product picks:


World Tour, Here We Come

Andre Greipel_tour down under stage win_credit bettini photo

Andre Greipel takes a record stage win at Tour Down Under. Photo: @BettiniPhoto

In case you missed  it, Rudy Project announced their global sponsorship of all three Lotto-Soudal Pro Cycling teams (mens, womens, and U23). Rudy Project is Team Lotto-Soudal’s Official Eyewear Partner. That brings Rudy Project’s world tour force up to a formidable total of three teams on the men’s side (Lotto-Soudal, Trek-Segafredo, and Bahrain-Merida) and two on the women’s side (Lotto-Soudal and TIBCO-Silicon Valley Bank). Be on the lookout for Rudy in the peloton this year! The season has already kicked off in stellar form, with Andre Greipel of Lotto-Soudal taking several stage wins at Tour Down Under, solidifying his record as having the most stage wins at TDU EVER.

Pros Prefer:


Sport in Our DNA


The team over at  MIDO, a global optometry and optics editorial publication, recently interviewed Chief Marketing Officer Simone Barbazza, who co-owns Rudy Project with his brother, Cristiano. Simone talked sponsorship, prescription, and what makes Rudy Project stand out among the competition. Read the full interview here.


Cycling Weekly: Boost 01 Road Aero Helmet Review

rudy project boost 01

The UK-based magazine took an in-depth look at the Boost 01, putting it through  its paces in terms of fit, aero benefit, and ventilation. The verdict: “Designed in collaboration with aerodynamic guru John Cobb, the Rudy Project Boost 01 is the perfect aero helmet and could reduce your drag of up to 12 per cent over a standard road helmet…Read the full review here.


Superb Ventilation, with Photochromic Convenience

rudy project fotonyk got to test out the Fotonyk, a versatile and affordable dual lens sunglass from Rudy Project that  is jam-packed with features, and fully customizable with interchangeable lenses and bumpers. “For dozens of rides in all conditions, I never experienced any fogging, and with the lenses in their lower position, coverage was excellent.” – Robin Wilmott, Read the full review here.


An Athlete Essential: Sintryx

rudy project sintryx sunglass


Rudy Project’s latest release is making waves, and was recently featured by EyeCare Business. Now available with the brand new Polar 3FX HDR lens  line, in eye-catching Multilaser Orange, Red, and Green. Read the feature.


The Kona Experience
Notes From Uncle Billy’s Kona Bay Hotel


It might only be February, but we’re already thinking ahead to the big race on the big island. PR Director Simone Cordery-Cotter wrote about why Rudy Project keeps going back, year after year, and why Uncle Billy’s Kona Bay Hotel is the place to be. Read the whole story.


Synform Wins the Compasso d’Oro Honorable Mention



Our trademark folding sunglass was awarded one of the world’s most prestigious design awards. A completely foldable sunglass, the Synform is a showstopper.



retro product

Rudy Project Super Performance_0196

The Super Performance. The OG of performance eyewear, worn in 1985 by cycling’s most vaunted names. Clean, simple, and ready for anything. While this piece has been relegated to museums as an integral part of cycling’s history, you can  get the same clean lines and unbeatable performance, plus so much more, from our Rydon.



Cam Dye Pushes the Pace

Cam Dye-85


Best known as a super swim-biker, Cam Dye is looking toward a promising 2018, where he plans to continue his tradition of out-riding the competition. found him in a snowstorm, at the foot of the Boulder Flatirons, contemplating what makes the sport so appealing. Read the full story on


Head for the Hills

Vincenzo Nibali at the 2017 Giro d'Italia Photo: Vincenzo Nibali

Vincenzo Nibali at the 2017 Giro d’Italia Photo: Vincenzo Nibali

PEZ Cycling took an in-depth look at how standing during climbing can help maintain speed,  and  what to think about when you’re headed up the steep bits. Vincenzo Nibali stars, rocking his iconic gold RaceMaster. Read more…


Desert Crossing

On November 1, 2006, former “pack a day smoker” turned ultra runner Ray Zahab and two friends, Charlie Engle and Kevin Lin, both accomplished runners, set out on an expedition to cross the Sahara Desert by foot. 111 days and 7,500 kms after leaving the coast of Senegal, Africa they completed their journey by stepping into the Red Sea. In 2009, Ray and his team  broke a world speed record for an unsupported expedition by a team to the South Pole. In 2011, Ray ran the length of the ‘driest desert on Earth’, the Atacama Desert in northern Chile. Now, he’s just finishing a 1,230 mile run along the length of the Namibian Desert, and is working to engage students around the world daily, by publishing videos and photos as they  engage with the natural world.


“I will push for them.” Record Breaker, Veteran, Racer


If you’ve read our blog before, the name Joe Lawhorn will sound familiar. A contender for this year’s Race Across America, Joe broke a record last year wearing our Boost 01 road aero helmet. Now, he’s speaking out about how riding his bike helped him deal with post traumatic stress syndrome. Read the whole story.


Colbrelli Takes Uphill Sprint at Dubai

Sonny Colbrellie Winning

The Italian sprint master owned the uphill finish in the second-to-last day of the Dubai Tour, even with a mechanical issue that forced him to stay in his 53 gear. Read the full report.


Rudy Project and Team Akzo Nobel

azko nobel volvo ocean race

Rudy Project is official eyewear partner of the Team Akzo Nobel for the 2017/18 Volvo Ocean Race, one of the world toughest sailing competition. The 2017-18 edition will take the teams 45,000 nautical miles around the world, across four oceans, touching six continents and 12 landmark Host Cities. Track the teams.

Hawaiian missile scare catches Thunder Bay trio by surprise


Remember when someone’s mistake at work made Hawaiian residents think that there was an incoming missile? A trio of triathletes were headed out to paddle board with the dolphins, and long time Rudy fan Brent Hawley reflected on what went through their minds for 15 minutes before the warning was corrected. Read the story.


Rudy-NewsReview-athlete corner

Kaia Schmid: Moguls and Cowbells

kaia winter park moguls

The first weekend in February, Kaia Schmid took second in her  age group at the Rocky Mountain Division Freestyle event in Winter Park. Kaia also specializes in cyclocross, demonstrating that you can enjoy doing more than  one crazy insane sport. At only 15, she’s making her mark on the endurance sports world, and  she’s one to watch! Foller her on Instagram: @biking1


bro corner

Coaching the Coach: Jen Rulon

jen roulon coaching

Last year was Jen’s debut on the Big Island in Kona (you may remember she went for a swim with us and some sea turtles). Now, she’s embarking on another big venture, and she needs YOU!

From Jen: Are you an endurance coach? Do you love to coach but HATE the business side of things? I’m looking for a few good coaches, who are looking to gain more knowledge to grow your coaching business online? Fill out this survey:

I’ll shoot you a FREE PDF for helping me out!



A post shared by Jonathan (John-O) Devich (@photogjono) on

We are into our final 350km of the Trans Namibia Expedition… and we are running through lion, elephant and giraffe country!!! Check out this fella we saw on our run today….please stick with us and please don’t forget to check out our Can Geo Education videos on ! . . #getoutside #getoutstayout #exploremore #letsgosomewhere #optoutside #transnamibia #adventure #run #runner #running #photo #naturephoto #seenonmyrun #trailrunning #trailrunner #runchat #desert #sun #expedition #photography #runners #trailrun #ospreyathlete #instarunner #instarun

A post shared by Ray Zahab (@rayzahab) on

Feeling dramático after running out of food and water on today’s long ride. Snickers to the rescue. #dna4k #rudyproject #dramatico #cycling #smr #rideyourbike #fitfam #fitness #fitnessmotivation #moogy

A post shared by Hanna Muegge (@hannamuegge) on

At 3,000 meters you need the best Helmet #rudyproject #helmet and the super cool #Skermo #SkiGoggles #Elevateyourperformance #skiinlove #skiporn #skifashion #SierraNevada #Granada #andalucia #esqui #winterwonderland

A post shared by Jano Soto (@jano_soto) on

A post shared by Betty Designs (@bettydesigns) on

Betty knows that every wardrobe needs a good basic black (or white) staple. Just in—our Signature Lightweight Long Sleeve Jersey is perfect for layering in cooler weather + light enough to wear when the temperatures heat up. [ Available in Black or White! ] #BadAssIsBeautiful #EnduranceCouture #everyBODYisabetty #DoEpicShit #stylishAF

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