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IRONCOWBOY ACHIEVES the “Unachievable” – BREAKS ALL RECORDS – 50 Full-Distance Triathlons in 50 Days Over 50 States

FOR IMMEDIATE RELEASE   Denver, CO – On June 6, 2015, James Lawrence, more commonly recognized as the ‘Iron Cowboy,’ began an unbelievable and surreal… Read More

Set the Course on Fire with Rudy Project’s Wing57 Aero Helmet Custom Color Collection

FOR IMMEDIATE RELEASE   Denver, CO– Just weeks after revealing the Wing57 Limited Edition Color Collection, Rudy Project is proud to unveil three new designs… Read More

Yvonne van Vlerken Grabs Hat Trick Win at Challenge Roth

FOR IMMEDIATE RELEASE   Denver, CO— Yvonne van Vlerken conquered Challenge Roth on July 12th for the third time with a historic sub-nine hour finish. After… Read More

The Iron Cowboy Countdown Hits Single Digits

FOR IMMEDIATE RELEASE   Denver, CO—40 down, 10 to go. Who thought James Lawrence, better known as the ‘Iron Cowboy,’ would have made it this… Read More