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2017 Colorado Classic

2017 Colorado Classic

We can’t wait until next year. Thank you to our amazing teams that killed it, and a special shout out to Jelly Belly Cycling p/b Maxxis who took a stage win in Stage 3, and took the second step on...
Rudy Project PSA: Safe Eclipse Viewing

Rudy Project PSA: Safe Eclipse Viewing

The eclipse is coming. On August 21, the continental United States will witness a total eclipse for the first time in 38 years. This celestial phenomenon occurs when the sun is blocked by the moon, and...
Rudy Project Pro Cycling Teams Fight Hard During the Final Days of the Tour de France

Rudy Project Pro Cycling Teams Fight Hard During the Final Days of the Tour de France

The 2017 Tour de France reminded riders that it’s one of the toughest endurance challenges in cycling or any sport.   DENVER CO — As the Official Sunglass and Helmet of Team Bahrain-Merida,...
New Rudy Project Logo Unveiled

New Rudy Project Logo Unveiled

New Logo Signals Renewed Investment in Technology and Product Development for the Italian Eyewear, Prescription, Helmet, and Sports Gear Leader The new Rudy Project logo on the Boost 01 Pro. Credit: Bettini...
Rudy Project Introduces New, Improved  Flip-up Visor for Award Winning Wing57 Aero Helmet

Rudy Project Introduces New, Improved Flip-up Visor for Award Winning Wing57 Aero Helmet

Thousands of Current Owners Offered Free Replacement Visor The new Wing57 visor on a rider from Team Visit Dallas DNA – Photo by Dan Munson   ::Update 8/1/17 – This offer has expired....
April 14, 2017

April 14, 2017

  The season is heating up and so is Rudy Project! We’ve had races left and right, along with a bunch of podium finishes, and we can’t wait for the weather in North America to get even...
Stand Out, Be Seen, Be Safe with Rudy Project Fluo Gear

Stand Out, Be Seen, Be Safe with Rudy Project Fluo Gear

Fall is finally here, which means changing leaves, shorter days, and colder temperatures in the saddle. At Rudy Project, we know that brisk autumn air means you’re bundling up in dark layers, but not...
Filed in: The Rudy Editorial
ImpactX-2: Lenses for the Everyday Athlete

ImpactX-2: Lenses for the Everyday Athlete

It’s 4:30 AM. Your alarm is buzzing. You’re staring at the ceiling thinking about the day ahead. Train. Work. Train. It’s not a normal lifestyle, but it’s your lifestyle. It takes discipline,...
Filed in: The Rudy Editorial
Bike Safety on Campus

Bike Safety on Campus

There are few ways faster and more efficient to get around campus than a bike. On the other hand, a bike can mean a sense of independence, a way to navigate the throngs of students with speed and ease,...
Filed in: The Rudy Editorial
The Best Athletic Photos on Earth: What it Takes

The Best Athletic Photos on Earth: What it Takes

“The basic drive for photography should not be to create something beautiful, but to create something that helps you remember a moment.”   FOR IMMEDIATE RELEASE   Denver, CO – The sun dances...
Filed in: The Rudy Editorial
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