Rudy Project #1 at 2011 Ironman World Championship

FOR IMMEDIATE RELEASE
October 19, 2011

RUDY #1 AT 2011 IRONMAN WORLD CHAMPIONSHIP
Lava Magazine’s Product Count Reveals Rudy Project As Most Worn Aero Helmet in Kona

DENVER, CO – Just as triathletes Craig Alexander, Pete Jacobs, Chrissie Wellington and Mirinda Carfrae grace the Kona 2011 leader board, Rudy Project takes the #1 spot in Lava Magazine’s 2011 Kona aero helmet count.  The Ironman World Championship reveals the #1 selected products from the world’s best endurance athletes.

Rudy Project's Fluo Green Wingspan Aero Helmet

Rudy Project's Fluo Green Wingspan Aero Helmet

“Ironman athletes are known for discovering and choosing the best products,” remarked Paul Craig, President and Co-Founder of Rudy Project North America.  “We are thrilled that these athletes chose Rudy Project to accompany them on their epic journey across the lava fields of Hawaii.  It is no surprise given that Rudy Project’s Wingspan Time Trial helmet is extremely lightweight, well ventilated, perfectly aerodynamic and, above all, pure eye candy,” added Craig.

Of the aero helmets worn at this year’s race, Rudy Project dominated the field with nearly a third of the competitors choosing Rudy Time Trial helmets. In raw numbers, Rudy was worn by 211 competitors, surpassing Louis Garneau (191), market leader Giro (160), and Lazer (70).  In fact, Rudy Project’s helmet usage by TT wearing competitors increased by 85% over 2010 while most every competitor saw a decrease from the prior year.

Rudy Project's Black Wingspan Aero Helmet

Rudy Project's Black Wingspan Aero Helmet

Rudy Project’s Wingspan aero helmet offered competitors a clear advantage with unparalleled aerodynamics and weighing in at just 349g.  In addition, the Wingspan exceeds CPSC requirements and includes Rudy Project’s R.S.R. 7 disc retention system for single-handed on-the-fly adjustments.  It also has ear covers incorporated into the helmet’s shell for maximum aerodynamics, yet still allows the rider to hear road noises to avoid traffic hazards and ride alertly.  Finally, with front and back vent cover options, the Wingspan allows riders to choose up to 15 different configurations to customize air flow vs. aerodynamics.  The Wingspan truly debunked the myth that Time Trial helmets are too hot in Kona.

“I’ve tried many different aero helmets and when you’re riding in 100 °F heat for 112 miles, it’s imperative to have the fastest helmet with the most ventilation,” said Matt Reed, Professional Triathlete. “Rudy Project’s Wingspan helmet is the best aero helmet I’ve worn and I’m proud to have worn it this year in Kona,” he added.

Designed and engineered with the aid of legendary aerodynamics guru John Cobb, the Wingspan has undergone extensive wind tunnel testing to become the best TT helmet on the market.  Through this testing, Rudy Project and Cobb developed the Wingspan’s unique tail design that works best for all TT positions and back profiles, specifically the “flat” and “U” shapes most people display.  The TT comes in 6 color waves including Rudy’s safety minded and trendy fluorescent green, yellow and pink.

About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy, Rudy Project has been distributed throughout North America since 1998.  Rudy Project is known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world.  In addition to Rudy Project’s unparalleled customer service standards, its products are always on the cutting edge of technological innovations, using two superior lens technologies: RP Optics™ and ImpactX™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.  Learn more about Rudy Project at www.e-rudy.com.

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